Creating your startup
Once your profile is complete — real photo, bio, and skills filled in (see "Completing your profile") — the "Apply for Founder" button unlocks in your nav bar. From there, creating your startup is a short form: name, a one-line pitch, category, current stage, and a longer description. Submitting it creates your startup's permanent public page immediately — there's no manual review queue holding it back.
Choosing what goes in the form
- Name — your startup's display name. This becomes part of its public URL, so pick something you're committed to.
- One-line pitch — the single sentence that shows up in Explore and search results. Treat it like a headline, not a full description.
- Category — the closest match from Snikus's fixed category list. This drives which Explore filters and category-based discovery surface your startup.
- Stage — shown as a small badge on your page (Idea, Building, Launched, Growing, etc.) — you can update this any time as you actually progress.
- Description — the longer story: what you're building, for whom, and why. This is what convinces a follower to stick around.
What your startup page includes
Once created, your startup page is built out of several parts, all editable at any time from Edit Startup — none of it is a one-time setup you have to get perfect on day one:
- Product showcase — screenshots and, optionally, a demo video, shown at the top of your Overview tab.
- Roadmap & check-ins — a public log of weekly progress updates, under the Updates tab. This is one of the main things that separates a real, actively-worked-on startup from an idle listing.
- Team & Roles — your team members, plus any open roles you're hiring for, visible to anyone browsing (including other founders who might want to partner, and investors).
- Rank — shown in your Stats box, both your permanent all-time rank and your current-Season rank (see Rankings & Seasons for how those differ).
- Needs & Offers — a short "Looking for" / "Offering" pair of tags, used for finding partnership fits with other startups.
Editing after launch
Everything above stays editable forever from the Edit Startup page reachable from your startup's own header — updating your pitch, swapping screenshots, changing stage, or adding team members doesn't require re-applying or going through any approval step.
Frequently asked
Can I have more than one startup?
Each founder account is built around one primary startup. If you're building something new and separate, the more common pattern is a fresh Snikus account for that project (see "Switching between accounts" in Getting Started).
Can I delete my startup later?
Yes, from your startup's own settings page (the one reachable via the gear icon, distinct from your personal Account Settings).